Posts tagged "benefits of Black Friday"

This year’s Black Friday and Cyber Monday (BFCM) sales proved too good for Australians to resist, with 5.2 million households making an online purchase between November 20 and December 3.

The National Retail Association expects there will be up to $6.3 billion worth of sales over a four-day period while comparison website Finder went even further and predicted a $6.7 billion spend.

Five Australian brands have claimed the nation’s businesses are ‘breaking the internet’ following yesterday’s Shopify outage less than two weeks before Black Friday and Cyber Monday (BFCM) sales kick-off.

Chartered accountant Jason Andrew shares his exclusive profitable discounting calculator with SmartCompany Plus subscribers, explaining the financial tactics to guarantee profit in your Black Friday campaign.