Posts tagged "behavioural science"

How effective is price manipulation and discounting? Given checking and comparing prices is dead easy online, what could a retailer possibly gain?

Statistics can be a great way to shock people into changing behaviour. But if handled incorrectly, they can also make people less likely to bother.

You need a balance of tension and effort if you are going to influence behaviour. People won’t respond if you have too much or too little of either.

Most people turn up to work wanting to do a good job — your task as a leader is to inspire your staff to listen and follow through. So here's how.

If dealing with staff performance is soaking up too much of your time and energy and you’d prefer to be focussing more gratifying activities, read on.

According to new research about consumer choices, if you are selling something healthy or virtuous, cueing busyness may work in your favour.

We’ve arrived at the end of the year and I thought I’d recap my articles from 2016 so you have an easy, one-stop-shop reference. Seeing all …

You have spent hours hunting for the right frock, shoes, bag and hat. You’ve been primped, plucked and spray tanned, waxed and blow dried. Y…