Posts tagged "behavioural pyschology"

I’ve been working on a way to behaviourally optimise the prioritisation process, which I would like to share with you today.

Behavioural economics can be applied across all aspects of running a business, because wherever you have people, you have the need to influence action.

Most people turn up to work wanting to do a good job — your task as a leader is to inspire your staff to listen and follow through. So here's how.

If dealing with staff performance is soaking up too much of your time and energy and you’d prefer to be focussing more gratifying activities, read on.

According to new research about consumer choices, if you are selling something healthy or virtuous, cueing busyness may work in your favour.

When it comes to behavioural economics (BE) and segmentation, they are best when used together in a specific sequence. I call this BEgmentation.

Behavioural psychology can sound a bit like something that’s only discussed within lecture halls of universities rather than in the contex…