Posts tagged "behavioural psychology"

When it comes to behavioural economics (BE) and segmentation, they are best when used together in a specific sequence. I call this BEgmentation.

The most powerful way to create connections between business and people is by engaging them in strategic projects to create engagement and motivation.

Woolworths' and Coles' plastic bag ban has been applauded by environmentalists, but were reportedly met with abuse and assault and claims of profiteering.

Net promoter score is a concept that has been around for a while. However, knowing your NPS is one thing; doing something meaningful about it is another.

Small tweaks – like changing your Wi-Fi password, or using a noun instead of a verb – can make a difference to you and your business.

We’re in the season of mid-year sales, so here are a couple of pointers about representing discounts and prices to maximise your conversion….