Shame on you: Can you change behaviour by making your customers feel ashamed? Marketing Bri Williams 15 July 2019 A local council in South Australia has proposed making residents use clear rubbish bins. But does 'shame' work as a behavioural strategy?
Overcoming paralysis and fear: How to get staff to do what you want — part two Leadership Bri Williams 5 November 2018 Most people turn up to work wanting to do a good job — your task as a leader is to inspire your staff to listen and follow through. So here's how.
Overcoming apathy: How to get staff to do what you want — part one Leadership Bri Williams 29 October 2018 If dealing with staff performance is soaking up too much of your time and energy and you’d prefer to be focussing more gratifying activities, read on.
How Shopify’s chief and founder Tobi Lütke uses priming to change employee behaviour Innovation Bri Williams 1 October 2018 Time and again the use of environmental primes, or nudges, have been set up in the Shopify offices as a way to shape employee behaviour.
Tools that make us superheroes: A case for embedding behaviour into design Startup News Keith Lang 29 August 2018 Good behavioural embedding is invisible. The best products embed existing behaviour into them, extending existing gestures.
