‘Skin in the game’: Why influencing behaviour is about balancing tension and effort
You need a balance of tension and effort if you are going to influence behaviour. People won’t respond if you have too much or too little of either.
Does your business need de-cluttering? Here’s how to unf*ck your prioritisation process
I’ve been working on a way to behaviourally optimise the prioritisation process, which I would like to share with you today.
From Australia Day to My Health Record: Why people reject change
In January we experienced two public debates that reinforced the essential equation when influencing people to change behaviour.
A year’s worth of insights: A 2018 guide to behavioural economics
Behavioural economics can be applied across all aspects of running a business, because wherever you have people, you have the need to influence action.
Can you imagine a stress-free work day? Effortless influence in three simple steps
By skilling yourself in behavioural influence you gain efficiencies every day, in every interaction, turning your traffic lights green.
Overcoming paralysis and fear: How to get staff to do what you want — part two
Most people turn up to work wanting to do a good job — your task as a leader is to inspire your staff to listen and follow through. So here's how.
Overcoming apathy: How to get staff to do what you want — part one
If dealing with staff performance is soaking up too much of your time and energy and you’d prefer to be focussing more gratifying activities, read on.
Doughnut or salad? How the ‘busyness cult’ impacts what people buy
According to new research about consumer choices, if you are selling something healthy or virtuous, cueing busyness may work in your favour.
The Zorro technique: How to sway someone to change their opinion to align with yours
Here's how you can "lead an individual or group through the need to change so they get on board and stop resisting you."
How Shopify’s chief and founder Tobi Lütke uses priming to change employee behaviour
Time and again the use of environmental primes, or nudges, have been set up in the Shopify offices as a way to shape employee behaviour.
Behavioural economics and segmentation — do we need both?
When it comes to behavioural economics (BE) and segmentation, they are best when used together in a specific sequence. I call this BEgmentation.
“Better outcomes from every interaction”: How to make behavioural economics a habit
Behavioural economics is an amazing opportunity to get better outcomes from every single interaction you have with other people.
