Does your business need de-cluttering? Here’s how to unf*ck your prioritisation process
I’ve been working on a way to behaviourally optimise the prioritisation process, which I would like to share with you today.
A year’s worth of insights: A 2018 guide to behavioural economics
Behavioural economics can be applied across all aspects of running a business, because wherever you have people, you have the need to influence action.
Overcoming paralysis and fear: How to get staff to do what you want — part two
Most people turn up to work wanting to do a good job — your task as a leader is to inspire your staff to listen and follow through. So here's how.
Overcoming apathy: How to get staff to do what you want — part one
If dealing with staff performance is soaking up too much of your time and energy and you’d prefer to be focussing more gratifying activities, read on.
Doughnut or salad? How the ‘busyness cult’ impacts what people buy
According to new research about consumer choices, if you are selling something healthy or virtuous, cueing busyness may work in your favour.
The Zorro technique: How to sway someone to change their opinion to align with yours
Here's how you can "lead an individual or group through the need to change so they get on board and stop resisting you."
How Shopify’s chief and founder Tobi Lütke uses priming to change employee behaviour
Time and again the use of environmental primes, or nudges, have been set up in the Shopify offices as a way to shape employee behaviour.
Behavioural economics and segmentation — do we need both?
When it comes to behavioural economics (BE) and segmentation, they are best when used together in a specific sequence. I call this BEgmentation.
“Better outcomes from every interaction”: How to make behavioural economics a habit
Behavioural economics is an amazing opportunity to get better outcomes from every single interaction you have with other people.
Abandoned online shopping carts: Why being cagey about pricing is harming your business
Why retailers must be open about pricing, have easy-to-view stock availability and diminish perceptions of cost through numbers psychology.
When to apply behavioural economics solutions to your business
“When would I use behavioural economics in my business?” Bri Williams outlines the four points at which businesses are triggered to seek behavioural economics solutions and the benefits they can offer.