Posts tagged "behavioural ecomomics"

While there’s no magic bullet for behaviour change, there are ways to approach it systematically to give you the best odds of success.

I’ve been working on a way to behaviourally optimise the prioritisation process, which I would like to share with you today.

Behavioural economics can be applied across all aspects of running a business, because wherever you have people, you have the need to influence action.

Time and again the use of environmental primes, or nudges, have been set up in the Shopify offices as a way to shape employee behaviour.

When it comes to behavioural economics (BE) and segmentation, they are best when used together in a specific sequence. I call this BEgmentation.

Hey, here’s an idea. Why not get little kids to knock on the doors of strangers and ask them for free stuff? Welcome to the strangeness of…

Do you ever feel like you are hitting your head against a brick wall, frustrated that people aren’t doing what you expect them to or what …

There’s a tactic you might like to try the next time you are negotiating price with a customer. It won’t cost you anything. It will in…

  Many businesses wrestle with how generous we should be with our returns policy. Too lenient and we risk losing time and money processing …

  Whether you are into New Year resolutions or not, around this time early in the year many of us seem to think about what we’d like to imp…

  Two things have been annoying me recently, flies and telemarketers.  I can’t do much to influence the behaviour of flies, but as a ser…

  As a sports agent who was struggling to retain his last client, Tom Cruise in the movie Jerry Maguire was famously required to scream “…