Shame on you: Can you change behaviour by making your customers feel ashamed? Marketing Bri Williams 15 July 2019 A local council in South Australia has proposed making residents use clear rubbish bins. But does 'shame' work as a behavioural strategy?
Learning from Kogan: How effective is false discounting? Marketing The Conversation 30 May 2019 How effective is price manipulation and discounting? Given checking and comparing prices is dead easy online, what could a retailer possibly gain?
Persuasive statistics: How to shock people into changing their behaviour Strategy Bri Williams 4 March 2019 Statistics can be a great way to shock people into changing behaviour. But if handled incorrectly, they can also make people less likely to bother.
‘Skin in the game’: Why influencing behaviour is about balancing tension and effort Leadership Bri Williams 25 February 2019 You need a balance of tension and effort if you are going to influence behaviour. People won’t respond if you have too much or too little of either.
Can you imagine a stress-free work day? Effortless influence in three simple steps Managing Bri Williams 12 November 2018 By skilling yourself in behavioural influence you gain efficiencies every day, in every interaction, turning your traffic lights green.
