Posts tagged "Barbie movie"

Fans who were girls in the era of Harry Potter, The Hunger Games and Twilight are now the women who have powered the success of Barbie and Taylor Swift's The Eras Tour.

Between Barbie, Beyonce and Taylor Swift tours, these three juggernauts alone have made a $9 billion economic impact, writes Elaine Stead.

Movie tickets are nearly always the same price, no matter the movie. Why? And how much has the cost of a trip to the movies risen over the past 20 years?

Businesses need to consider the risk they face by infringing on Mattel’s intellectual property rights over Barbie.

The duelling debuts of Barbie and Oppenheimer have provided some independent Australian cinemas with the best box office results in their history, even as the industry struggles to drag long-term audience numbers back to pre-pandemic levels.

Audience members at a recent Barbie movie screening in Sydney were purportedly handed gift bags containing cleaning cloths and a skin-whitening cream, prompting an apology from the Events Cinemas chain.

Barbie has long attracted feminist criticism for fuelling outdated and problematic “plastic fantastic” sexist stereotypes and expectations.

Every 182-gram Barbie doll causes about 660 grams of carbon emissions, including plastic production, manufacture, and transport.

Barbie movie fever is taking over and Aussie brands like Glasshouse, Mermade, Cotton On and Rollie are all releasing Barbie collaborations.

Australian entrepreneur Tara Simich has spent more than two years working with Mattel to create a limited edition Barbie range of her popular Mermade Hair styling appliances and accessories. 

The campaign to promote the film kicked into full swing last week with the launch of the official trailer, a poster campaign and the pièce de résistance: the immediately trending Barbie Selfie Generator.