The health sector has gotten more creative with marketing as COVID-19 has progressed — and there are lessons to learn
The public has become increasingly attuned to the health industry's marketing tactics, forcing marketers to think outside the box.
Four marketing mistakes that practically guarantee failure
For entrepreneurs and small business owners, getting marketing right can mean the difference between rapid growth and painful failure.
Delegating the vision: Why your marketing officer should steer the ship
If you’re serious about reaching more customers and growing your brand, why aren’t you giving more weight to your marketers’ ideas?
Three reasons small businesses shouldn’t hire a marketing agency
It’s easy to be taken in by the confidence of an agency, but have you considered the benefits of bringing your marketing in-house?
Destined to fail: Spending money without a marketing strategy is like building a house without a blueprint
Marketing your business is much like building a house, because you need an architectural blueprint to ensure long-term success.
No silver bullet: Four steps to find the perfect sales and marketing channel for your startup
Whether you’re the founder or marketing and sales director, if you’ve got a great product you’ll be wondering what channel will work best for selling it.
Why you should hire a ‘strategic hustler’, and other key marketing advice
Are you unsure about which marketing or sales role to hire for first? Here's a guide to recruiting the right person for the right role at the right time.
How to whip up a marketing plan: Six ingredients to create your base
When you're a startup ready to seriously focus on marketing your product, you want to hit the ground running fast. Here's how to create a marketing plan.
Be something to someone: How to unlock the power of niche marketing
Niche target marketing is one of the most powerful and efficient ways to attract new clients and build industry engagement and trust.
Sales won’t just happen: Ten steps to light your marketing fire
Startup marketing ends up being an afterthought for many founders, so here are 10 steps to get you started and help maximise sales.
Four fundamentals for positive word-of-mouth marketing
Do you want strong word-of-mouth marketing for your business or startup? Here are the four key things you need to focus on.
Five word-of-mouth marketing strategies to boost your business
People trust what their friends and family tell them about businesses and brands, which is what makes word-of-mouth marketing so powerful.
