Posts tagged "authentic selling proposition"

Selling and negotiating are both important skills, but not all sales situations require negotiations and not all negotiation situations are sales-related.

By Louise Metcalf, Macquarie University

Appearing before the banking royal commission, the newly appointed head of the Commonwealth Bank,…

Salespeople who understand the changing sales cycle and challenges buyers face have a clear advantage in the purchasing process.

The code covering SME lending requires a major overhaul to protect businesses from the power of the big banks, Australia's small business watchdog says.

In scrambling for leads, trying to cover every area and not wanting to miss anything, many sales teams end up doing nothing particularly well.

We can agree everybody lives by selling something — whether it be ideas, initiatives, visions, products, services or solutions. 

Many people shy away from selling, due to negative stereotypes which lead them to think selling only applies to the desperate and devious.

Over the years I’ve worked with many companies who try to find that magic bullet, the unique selling proposition or USP that will differenti…