Serving aces off the court: Meet the tennis stars ruling the business world
While fans may know the endeavors and accomplishments of their favourite current and former tennis pros on the court, they may not know that many of these players are also serving up aces in the business world from sartorial side hustles to exciting sporting ventures.
Nick Kyrgios uses break from Australian Open to launch sugarless soft drink Alive
Alive has started to hit shelves across the country after nearly two years of development, both in Australia and internationally.
Gamers, set, match: Australian Open’s Roblox experience triples real-world attendance record in less than a week
Roblox players have already visited the Australian Open's in-game experience more than 2.4 million times since its launch last week, the gaming platform states.
Australian Open’s Roblox experience earns 120,000 visits in first day, as tournament hopes to turn young gamers into tennis fans
AO Adventure launched on the massively popular online gaming platform on Thursday, offering players the chance to explore a virtual playground modelled on the event's Melbourne home ground.
NFT Fest: ‘Degens’ and sporting powers meet at Web3 festival to battle blockchain cynicism
Australia's major sporting leagues doubled down on their big-budget NFT projects and blockchain 'degens' professed their faith in decentralised technology at Melbourne's bustling NFT Fest on Thursday.
‘Infinite recycling’ startup partners with Australian Open to tackle water bottle waste
Aussie environmental tech startup Samsara is partnering with the Australian Open to recycle thousands of plastic bottles discarded by players.
Tennis players serving up small — and big — businesses on the side
Some of tennis' biggest stars have kept themselves busy off the court during the pandemic by launching or working on their side hustles — some small, and some very, very big.
Victoria brings back restrictions: Return to office work paused, mandatory masks for indoor settings
Victorians will once again be required to wear face masks in indoor public spaces, and the state's return to office work will be paused, as part of new state-wide restrictions announced on Wednesday night.
“There’s no plan B”: Businesses give corporate boxes a miss at this year’s Australian Open
Businesses opt to skip spoiling their clients in corporate boxes at this year's Australian Open, as the global pandemic teeters along.
How Melbourne designer Cassie Byrnes scored the job of dressing tennis stars Serena Williams and Grigor Dimitrov at the Australian Open
Melbourne textile designer and business owner Cassie Byrnes is behind the bright and colourful NikeCourt outfits worn by Serena Williams and Grigor Dimitrov at the 2020 Australian Open.
Serving it up: Meet the businesses acing the Australian Open
The Australian Open is in full swing, but stars and fans aren't the only ones acing the tennis. Meet the businesses serving it up in Melbourne.
Can forming a sporting partnership boost your business? These small businesses think so
Major sporting events like the Commonwealth Games and Australian Grand Prix present great opportunities for smaller businesses to get involved. We look at some of the ways businesses have benefited from sporting partnerships.