Posts tagged "attracting customers"

Increasingly regular reports of security breaches are a timely reminder of the importance of data protection. When it comes to organisational growth, a strong security posture is necessary to attract, and then keep, customers. 

As Australia starts to 're-open' retail stores, restaurants and workplaces, a key question everyone is asking is whether customers will follow.

Google is facing claims it has not done enough to prevent the spread of defamatory material on its platforms, and now faces a potential class action.

There are so many effective strategies big and small businesses alike use to ensure customer churn. Here are five at random.

Rarely do business owners consider stress testing their customer base. And of those who do, few know how to do it accurately.

In the vast majority of situations, market leadership comes down to whether a business obsesses over its customers or over its competitors.

The worst thing about being trapped in a business bubble is that you don’t know it. But the reality is, you’ll never sell to people you don’t understand.

Whether you are booking a hotel room or choosing a restaurant, it is likely you'll read online reviews before making your decision.

It’s a tough landscape for Australian small businesses.

Deloitte’s 2018 report, Small business imperatives for the digital age, with…

Poorly placed birdbaths remind me of retail outlets where customers are anxious about entering the store for fear of being pounced on by a predator.

The environment in which a decision takes place plays a large, and often overlooked, role in shaping an outcome.

This blog will only be of interest if you’ve ever experienced someone:

refusing to change their mind despite evidence to the contrary…