Posts tagged "assumptions"

Some examples of policies that resulted in the opposite behaviour than was expected include gift cards, shopping bags and unlimited annual leave. 

Have you ever come across a salesperson making big assumptions about you, your needs and expectations, or your experience?

While no one really questions whether innovation is a critical ingredient for success, the question of “how to innovate” tends to be a challenging one to answer, writes Dr Amantha Imber.

“(Queen) Victoria had chosen to wear white mostly because it was the perfect colour to highlight the delicate lace — it was not then a …

I’ve been speaking a lot at events and in articles about customer validation. The point of customer validation is to understand exactly wh…

Pretty much on a weekly basis I get sent ideas, business plans and/or information memorandums for capital raising. Everyone who sends me one…