Posts tagged "April Fools"

As businesses contend with thin operating margins and consumer sentiment in the doldrums, 2024 may have brought fewer social media posts and staged PR releases than we've come to expect. Nevertheless, here are a few of the April Fool's stunts that caught our eye this year.

Another April 1st, another chance for brands big and small to do some funnies! Check SmartCompany's wrap of some of April Fools' 2023 fakes.

It's the day pranksters welcome with glee, and brands plan for weeks (sometimes months) out. So which Aussie brands got in on the action this year?

It bewilders me why organisations without a funny bone feel like they can come from nowhere and stick the landing at the start of April, writes Michel Hogan.

Making someone laugh can leave a lasting impression, which is why many businesses try to use humour on their social media platforms.

In their attempts to become the next viral hit, marketing departments have tainted the spirit of April Fool's Day, ruining the holiday for everyone else.

It’s become a bit of a cliche for businesses to post the annual April Fool’s joke on their social media accounts, but brands continue to mak…

By Dominic Powell and Emma Koehn

Come April 1, companies around the nation get a chance to trick consumers into believing the wildest cla…

Google has taken the rare step of apologising after a Gmail plugin it made for April Fools’ Day “caused more headaches than laughs”.
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The first day of April is a marketer’s dream, and for good reason.

Businesses get to snap up publicity off the back of a clever, well-t…

Successful marketing is all about finding an idea that really cuts through. We asked the businesses in this year’s Smart50 about the marke…