Lessons from the MyPillow Guy: Should CEOs take a stand on political and social issues? Leadership Tony Jaques 3 February 2021 There is an increasing expectation that CEOs take a stand on political issues, and brands align themselves with consumer concerns.
Twitter is labelling Trump’s tweets and big and small businesses alike are taking stances on black violence. So, in this increasingly connected world, is it possible for businesses to remain apolitical? And perhaps more importantly, should they? Brains Trust Kate Dinon 5 June 2020 "Is it possible for businesses to remain apolitical? Yes, of course. Businesses can remain silent," writes Kate Dinon. "The question is, at what cost?"
