Businesses are paying over $100 per click for Google ads — how do you compare?
New research has revealed which industries are most difficult to market online, finding IT services businesses are paying over $100 per click.
Sometimes implementing keyword research isn’t enough to qualify the right type of user in Google Search. Luckily, Google has been releasing …
Australian Google AdWords customers are preparing to be hit with the goods and services tax (GST) for the first time after Google sent email…
I had a great time in India, and on the flight home my seatmate asked me if there was a way to spy on what keywords his competitors were…
By Peter Barrie
You may have noticed some changes to the layout when you use Google to search on your desktop computer. If you run a smal…
Google has been doing something lately, little by little. For example, if I were to Google the phrase ‘SEO’ on a mobile device, I wo…
You’ve probably noticed how the ads you see on Facebook mirror the other sites you’ve visited online. Search vacation spots and you’ll be bu…
Getting the mix right with your digital marketing involves using SEO, Facebook ads, and AdWords. While SEO traffic is still the foundation o…
Last month, Twitter allowed Australian startups and small businesses to advertise on Twitter for the first time. Since then, Aussie startups…
As I always do when discussing the ailing yellow giant, I have to declare a conflict of interest due to my small web services business now b…
Search giant Google pulled more than 350 million suspicious advertisements off its site in 2013 – around a million a day – according to …
