Posts tagged "advice for rebranding"

The actions of Sam Bankman-Fried and Elon Musk and the subsequent fallout illustrate how people's words can both command and corrode attention.

Brands often fall into the ‘Purpose Void’, a place where an ever more informed and enquiring public relegates organisations which fail to practise what they preach.

There are a few key aspects it appears Musk has forgotten about that are essential when undergoing a rebrand. Here's what SMEs can learn from it.

By harnessing a popular TikTok trend, celebrity appeal and the nostalgia of both brands the collaboration honours the history and values of both brands. A key ingredient in any delicious collaboration. 

A look inside Planet 13, the biggest dispensary in the world, and how it sanitised cannabis with the power of marketing and convenience.

Here are five simple, practical ways to leverage your brand and create meaningful habits for competitive advantage against the bigger players.

There's real value in rebranding if you can generate media attention and define your brand perfectly for your market. Mia Fileman shares her tried-and-tested strategies.