Posts tagged "advice for marketing"

Do you want strong word-of-mouth marketing for your business or startup? Here are the four key things you need to focus on.

Personal word-of-mouth marketing from family and friends resonates more than advertising, especially in the context of planning a wedding.

Word-of-mouth marketing needs to be a priority, because 83% of Americans are more likely to purchase a product after receiving a verbal recommendation.

People trust what their friends and family tell them about businesses and brands, which is what makes word-of-mouth marketing so powerful.

Agencies continue to treat traditional and digital advertising as separate entities, resulting in the delivery of uncoordinated, ineffective campaigns.

"A pet peeve of mine is when people talk about things 'the brand' does. The organisation and the brand are related, but they are different."

The most powerful marketing tools a small business has in its repertoire are authentic word-of-mouth and advocacy.

Canva co-founder Melanie Perkins shares her thoughts on overcoming negativity, determination, a support system and what to do when the going gets tough.

A great way to check the strength of your brand is to do a search on Google Trends and put it up against similar businesses or companies in the same niche.

Good behavioural embedding is invisible. The best products embed existing behaviour into them, extending existing gestures.

When thinking about brand, marketing gets most of the love, so here is a list of things you should consider when you think about achieving a brand result.

Brands too often fall to single perspective thinking, with marketing dominating the view. Leaders need to ensure they avoid single-perspective thinking.