When thinking about brand, marketing gets most of the love, so here is a list of things you should consider when you think about achieving a brand result.
Brands too often fall to single perspective thinking, with marketing dominating the view. Leaders need to ensure they avoid single-perspective thinking.
Many of the world’s most successful businesses are family businesses. But while over 70% of Australian businesses are family run, only 30% survive the transition from first to second generation and just 12% making it to the third generation.