The first day of April is a marketer’s dream, and for good reason.
Businesses get to snap up publicity off the back of a clever, well-t…
The first day of April is a marketer’s dream, and for good reason.
Businesses get to snap up publicity off the back of a clever, well-t…
Offline advertising for startups sounds like a joke, right?
Startups are innovative and offline ads are a thing of the last century. Nons…
Kmart is the latest Australian retailer to win praise from shoppers for promoting diversity in its advertising, after featuring children wit…
The advertising watchdog has rejected a claim that an a radio advertisement for Aldi whisky is racist, dismissing a listener’s complaint tha…
By Amanda Jesnoewki
Every day we are exposed to thousands of brands and marketing messages.
Texts, emails, social media, television, r…
A marketing campaign for Australian eyewear retailer OPSM has been named the most effective in the world.
OPSM’s ‘Penny the Pirate’…
The Advertising Standards Board has dismissed a complaint against a KFC ad featuring Plucka Duck on the grounds the commercial did not encou…
Advertising on Facebook is set to become more seamless for SMEs with the launch of full-screen mobile advertisements.
The new feature, du…
The Advertising Standards Board has dismissed complaints about an ad featuring a bikini clad woman pulling a burger out of a bag placed bet…
By Steven Bellman, University of South Australia
In a recent global survey, the majority of those surveyed agreed watching video on mob…
The executive chairman of Ultra Tune says he will appeal an Advertising Standards Board ruling that found one of the car servicing company’s…
The Advertising Standards Board has ruled a kangaroo appearing to be given a bottle beer that was shared on the Facebook and Instagram pages…
