Posts tagged "advertising and sales"

"Selling is the vehicle that allows opportunity to flourish and people to prosper. Nothing happens until something gets sold."

In scrambling for leads, trying to cover every area and not wanting to miss anything, many sales teams end up doing nothing particularly well.

We must not overlook the increasing importance of storytelling in sales and marketing, as it takes our sales teams beyond presenting features and benefits.

We can agree everybody lives by selling something — whether it be ideas, initiatives, visions, products, services or solutions. 

Agencies continue to treat traditional and digital advertising as separate entities, resulting in the delivery of uncoordinated, ineffective campaigns.

Prioritising your personal branding on LinkedIn and other social platforms is imperative if you want to stay ahead of the professional curve.

Effective sales cultures, teams and people need five core dimensions working in concert with each other at the highest order to achieve success.

No matter what side of the deal you are on, a fair exchange of value with fair terms and conditions is the way to do business.

Our mission as salespeople is to avoid price conversations by asking our prospects and clients questions to find out what value means to them.

Businesses need to rethink their approach to mobile advertising and consider how people use tablets and smartphones, so they can take advant…