Posts tagged "advertising and media"

"Here’s a rundown of what I’ve learnt rings true for medium-sized advertisers with less than $2 million budgets, and some tips on how to avoid waste."

Agencies continue to treat traditional and digital advertising as separate entities, resulting in the delivery of uncoordinated, ineffective campaigns.

After an extraordinarily difficult 2008-09, Australia’s small and medium businesses are gearing up for another very tough 12 months this fin…