Posts tagged "advertising and marketing"

Startup marketing ends up being an afterthought for many founders, so here are 10 steps to get you started and help maximise sales.

Do you want strong word-of-mouth marketing for your business or startup? Here are the four key things you need to focus on.

People trust what their friends and family tell them about businesses and brands, which is what makes word-of-mouth marketing so powerful.

Agencies continue to treat traditional and digital advertising as separate entities, resulting in the delivery of uncoordinated, ineffective campaigns.

The most powerful marketing tools a small business has in its repertoire are authentic word-of-mouth and advocacy.

This year saw a decline in the trust of news outlets, social media and ‘people like us’. So what does this mean for the online presence of small businesses?

An advertisement for a drinking game mobile app that appeared through Instagram’s ‘Stories’ function has been banned by the advertising watchdog.

According to a new study, hashtags, the old reliable of Twitter, may be contributing very little to engagement numbers.

A Youfoodz ad that was changed after orders from Australia’s advertising watchdog last month has garnered 30 times more complaints than th…

Australia’s advertising watchdog has already received a number of complaints about an ad from Meat and Livestock Australia (MLA) that was …

Australia’s advertising watchdog has ruled a product review post from an “influencer” on Instagram meets the definition of advertising…

Tech giant Microsoft has unveiled a new suite of tools aimed directly at SMEs and bundled in with its Office 365 collection, including an in…