You can see from my earlier articles that an approach to marketing and sales which takes the view that ‘getting the sale’ is the end gam…
You can see from my earlier articles that an approach to marketing and sales which takes the view that ‘getting the sale’ is the end gam…
Last week we looked at using ‘entanglement’ and ‘strategy partner’ as concepts that could create stronger alliances between vendor a…
Last week’s article looked at using communications, cross-selling and strategic partnerships to boost your customer engagement. This week …
In the last article, I looked at how we could continue to engage the customer post-sale, particularly by using the method of holding events …
The objective behind customer engagement is to find different ways to connect to your customers to continue the relationship, show your appr…
It’s one of the most successful viral campaigns of the internet age. BlendTec, a manufacturer of industrial blenders, started uploadin…
In many product and services situations, the post-sales support given to the customer is key to the effective use of the product or service….
Businesses use “marketing” as a buzzword without actually understanding what it is, or how to go about it.
But successful businesses …
There are different views on the effectiveness of loyalty schemes. Some say that you are simply giving away something to customers who will …
Dear Aunty B, I am head of our marketing department which, when I arrived, I thought was very well resourced with a nice budget. The proble…
Every customer should be considered your salesperson. You want them to come back and buy again and again of their own freewill. You need to …
The lost sale is an obvious target for follow up. You clearly want to know what you did wrong, if anything. The competitive analysis inf…
