Startups

SmartCompany caught up with founder Amber Linz to get the story behind Zipr's switch to connecting brands with the right influencers.

UK singer Harry Styles wore a rogue Bunnings hat pegged in his direction at his concert in Melbourne. The hat is now going viral on TikTok.

Nate Sampimon is the co-founder of Riparide, a startup that uses storytelling to help "people find fulfilling moments in nature". He's also one of the judges for this year's Smart50 Awards.

Since committing to her bubble-tea cup business full time six months ago, Jolynn Beh has secured licencing deals with Hello Kitty, and one of Australia’s biggest TikTok stars. Here’s how she did it.

Dealing with unhappy customers — or deliberately incendiary trolls — can be a catch-22 for businesses. But instant commerce startup Milkrun has come up with a creative approach.

The new TGA influencer ruling effectively brings influencers in line with the rest of the industry regarding the advertising of therapeutic goods, writes Taryn Williams.

Business relationships can boost creativity and provide a supportive network. For Whole Kids, they also led to growth opportunities.

The customer is always right, right? Wrong. As Emma Bowyer found out, saying 'yes' all the time can actually have dire consequences.

A HBO intern recently sent out an empty test email to the entire database. Mia Fileman says it's time to face it: we've all been there.

Wondering whether your brand should be on TikTok too? See how two very different companies are using it to grow their revenue.

Businesses cashing in on April Fool’s Day with hoaxes is by no means new, but this year many have taken a more light-hearted approach.

After one year of bumper success the online marketplace Spend With Us reflects on how it helped 800 rural Australian businesses.