Melbourne-based startup Fizeque targets fitness market with matched classes

A Melbourne-based startup is offering a helping hand to people who want to join local fitness classes and monitor their fitness levels.

Launched in October last year, Fizeque provides users the location and descriptions of fitness classes they can book. Features such as a body mass index tool and a calorie calculator are in the pipeline. Suppliers are charged a 12% booking fee based on the price of their classes to list on the website.

While the fitness industry is highly competitive in the United States, it is in its infancy in Australia. Startups like Classium, which filter results of local fitness classes by location, age group and difficulty level among others, and Fitness Calendar, which caters to people looking to book casual group fitness classes online, are some of the new entrants tapping into the market.

Co-founder Mark Sita says that Fizeque has a different model.

“Our mission is to help people live healthier and happier lives. No platform in Australia is doing what we are doing,” he says.

“Our design will be friendlier and we make it a lot easier to get to the class. The customer profile and log-in page is simple and easy. We have a dashboard for users to manage their fitness goals. We are initially targeting people who exercise regularly but the idea is to include people who want to become fit.”

Currently the website hosts up to 25 fitness professionals and suppliers. Sita says that a few people were booking themselves into free classes and the startup is looking to integrate payments into the platform.

“We want to extract more value and monetise it,” he says.

“It is a great product for suppliers and it manages supply and demand. We want to be in major Australian cities and are launching at the end of March in London, where we hope to have a strong presence. It is our intention to go global.”

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