Sleepwear startup targets plus-size sector, challenges other brands to think big

Hank & Hera, a Sydney-based luxury sleepwear startup, believes it is breaking new ground in the fashion industry, launching a range of body-positive inclusive nightwear.

The brand aims to set itself apart by offering one of the most extensive size options in the industry — from sizes four to 34.

Inspired by her experiences as a plus-size woman, Hank & Hera founder Philippa Giles created a brand that caters to women regardless of size.

“Every woman deserves to feel like a goddess, regardless of size,” said Giles.

She shared that despite increased discussions around inclusive fashion and the average Australian woman being a size 14-16, the size-inclusive fashion market remains underserviced, especially in the premium space.

“I experienced the frustration of not finding what I wanted to wear, so I decided to create it,” she added.

The brand says its collection draws inspiration from Hera, the queen of the Roman gods, known for her timeless beauty and strength.

It also extends to a naming tradition, where each design is named after a family member, friend, or public figure who has played a pivotal role in Giles’ personal and business journey.

Aside from aesthetics, the brand wants to address the needs of women at various life stages, from breastfeeding mothers to older people requiring comfortable clothing.

All garments are versatile and crafted using premium-quality natural fabrics, including cotton, linen, and silks.

Hank & Hera products are available through Philippa Giles’ online boutique, Sisu & Finn.

This article was first published by Inside Retail.