This article first appeared on October 3rd, 2012. It saddens me to say this, but last week Taskmaster Enterprises lost perhaps its most …
This article first appeared on October 3rd, 2012. It saddens me to say this, but last week Taskmaster Enterprises lost perhaps its most …
Earlier today, Old Taskmaster came across website listing commemoration days. Generally, if it’s dangerous, delicious, delightful, disg…
When is a rebrand not really a rebrand? Arguably, it’s when the process doesn’t actually alter your business’ name, as is the case …
Do investors prefer it if you nail down a very targeted, but small, niche of customers for your product, or demonstrate that it has wide pot…
Food franchise Fasta Pasta has undergone a significant rebrand in a bid to gain a more corporate image, providing some interesting pointers …
It’s the dichotomy that continues to hold back many Australian small firms – online consumer spending may be a whopping $12 billion a ye…
Another high-profile Twitter hacking attempt has caused havoc in the United States, with the Dow Jones shedding 143 points after the hacke…
Start-ups have been warned not to overlook the growing number of customers who use mobiles to access business’ websites, following a new p…
As long-time Taskmaster readers will know, 2013 is the year of blogging and building brand awareness. Old Taskmaster hopes you’re updating…
I chose a name for my business and did all my marketing material, advertising, etc. I now hate it and have had it pointed out to me that it …
While watching the film She’s the Man, one line stood out to me. Viola, dressed as a man, is coaching Duke on how to get a woman to like h…
On Thursday, Australians will commemorate the brave men and women of the armed forces who fought valiantly in defence of the country they lo…
