Offline advertising for startups sounds like a joke, right?
Startups are innovative and offline ads are a thing of the last century. Nons…
Offline advertising for startups sounds like a joke, right?
Startups are innovative and offline ads are a thing of the last century. Nons…
We all know that marketing and promotion is an essential part of business – but what if it takes you well beyond your comfort zone and see…
Most startups fail because of high customer acquisition costs, but that’s only a part of the story.
It doesn’t matter how high your C…
By Paul Wallbank
What does a business do when it’s faced with a PR crisis? Recently Australia witnessed a spectacular example o…
A Byron Bay startup says it has turned over more than $1 million in sales in just 79 days thanks to social media and video sharing.
Koala…
By Sotirios Paroutis, University of Warwick
Another day, another round of disappointing results for Twitter. The past six months have bee…
By David Head
Work as we know it has been transformed in recent years – gone are the days of being tied to a desk to do a job.
With la…
Building an authentic and likeable online brand can be vital to a startup’s success, Girls in Tech founder Adriana Gascoigne says.
&n…
A Sydney startup has launched a new social network for real estate which the founder says is the “most significant change” in the indust…
Uber unveiled its new logo and design overhaul last week and the feedback was swift and merciless.
Gone was the iconic black icon with a …
By David Glance, University of Western Australia
It is 5 years since the potential of social media was considered limitless. No…
Uber has had a “haircut” that was two and a half years in the making.
The now iconic ‘U’ logo is no more, with the startup gian…
