Do you still believe that mainstream advertising will give you the highest return on investment? When was the last time that worked for y…
Do you still believe that mainstream advertising will give you the highest return on investment? When was the last time that worked for y…
Dollar Shave Club launched last year in the US with a video ad that went viral, racking up nearly 12 million views so far on YouTube. Sin…
An unhappy customer can be incredibly damaging to your business and reputation. People are two to three times more likely to tell others abo…
So here’s the situation: You’re running a tech start-up. You’re looking to hire a coder – and a good one. The problem is that the…
Some start-up businesses grow first via social media before they ever consider setting up a website. And truth be told, many businesses have…
After another chaotic day in Taskmaster Towers, your humble correspondent commutes home to the Taskmaster Ranch in Parts Unknown. Aside f…
Referring to experiential marketing as the ‘one plus one equals three’ effect, branding expert Meredith Cranmer says the marketing tacti…
It will come as a great surprise to exactly nobody that Old Taskmaster appreciates a Christmas Party as much as a good brandy old-fashioned….
Australian online custom shoe design company Shoes of Prey has won gold at the World Retail Awards in Paris for store design. Shoes of Pr…
About 58% of people that have internet access have a social media account that they are actively using. Out of ages 18-24, a common marke…
Are you looking at developing a mobile app? Or do you run a tech start-up? Perhaps you’re weighing up whether to target Apple’s iPhon…
LinkedIn is way more than just your online resume and Rolodex. LinkedIn is now a go-to source of business news, a content publishing platfor…
