Even the most ardent startup advocates have to admit there is lot of scope for humour in the heady realm of tech, big goals and new business…
Even the most ardent startup advocates have to admit there is lot of scope for humour in the heady realm of tech, big goals and new business…
In these days of content marketing, many knowledge workers are aware that they need to share their hard-won experience and ideas with the wo…
Everyday your customers are bombarded with hundreds of marketing messages and advertisements. They are there when they turn on the televisio…
Today, there are two types of small businesses: New startups that are raring to take over the world with fast growth; and established small …
It’s not easy to simultaneously offend and inspire Old Taskmaster, yet one local businessperson has managed to do precisely that. As lo…
Last time, Old Taskmaster discussed why it might be better to build a loyal audience than to go for a big viral hit when it comes to content…
The fat lady sung for Twitter’s music app when it was announced last week it was being pulled from the iTunes app store. But the announ…
In the comments section of a recent column, your humble correspondent was called a “hipster”. This was tremendously amusing, as yours…
Facebook is a great, inexpensive way to test interest for your startup idea and to informally promote your business. But just because you ar…
In celebration of its 8th birthday Twitter has launched FirstTweet, a tool that helps users find the very first message they sent. We tak…
There is an assumption that people are entirely rational. That they think through every purchasing decision. A remarkable number of sales…
Whether you need to capture the attention of a potential customer on your website, convince a journalist to publish your story, increase you…
