Stop underselling your biggest point of difference

If you are like most business owners, your biggest point of difference comes not from what you do or even how you do it, it comes from what you know.

The knowledge you have around your industry, products and services, your customers needs, problems and challenges, the lessons you’ve learnt and the formulas, templates, processes and systems you’ve created based on your knowledge and experience is all extremely valuable.

What’s more, it could be what influences a potential customer in doing business with you over your competitors. Yet most of us undersell it.

So if by chance you are underselling your knowledge, here are four reasons why you should stop doubting and start sharing.

1. Your industry knowledge isn’t “common sense”.

When something comes easy to you, it can be easy to think that it comes easy to everyone else too – but it doesn’t. The truth is you have distinct skills and knowledge that most people will never have. Even the most researched customers won’t come close to what you know.

2. You may share the same expertise, but not the same experience.

While you may feel that the industry knowledge you have isn’t unique, that it is shared by anyone working in your industry, your experience is. The experience you have gained from working in your industry day in and day out can’t be replicated.

No one has been exactly where you are today. They haven’t had the same life experiences, the same customers, learned the same business lessons, or had the same setbacks and wins. You are far more knowledgeable than you realise.

3. Your explanation and application could be just what someone needs.

Each of us respond better to particular communication and learning styles and build rapport quicker with specific personalities.

While you may not be the most knowledgeable person in your industry – or even close at this stage, how you explain, implement or package your knowledge could be what spurs a customer or potential customer to finally take action on something they have “heard a hundred times” before.

4. Every great expert started as an amateur.

Remember that every great expert and every successful entrepreneur and business leader started out as an amateur. The only difference is they kept learning, growing and sharing what they knew with their staff, customers and the world.

Are you underselling yourself?