Ongoing issues with eggs spawn new business opportunity

They say the best way to come up with a popular product, or a decent marketing strategy for one, is to focus on the problem your business solves.

It doesn’t even need to be a major one. As this new Pluck tool shows, even something as small as the yolk-flecked, shell-shard-sharing inconvenience of separating eggs can turn into a business.

This clever little device is placed over a cracked egg (with the yolk still intact), before squeezing the bulb. This sucks the yolk up into the carrier. It only takes one squeeze to get it out again.

So start jotting down all those little problems you face and usually forget five minutes later. Set aside a few minutes a week to imagine a product to solve each issue, and watch how quickly your list of business ideas with built-in-markets grows.