
Whether you’re a furniture enthusiast or an interior decorator’s nightmare, you’ve probably felt and almost definitely heard about the frustration of assembling flat-pack furniture such as Ikea.
This quirky table takes that hassle to a new level by making the assembly deliberately challenging, and marketing that.
This table is assembled from 24 pieces, and must be built in a particular order to avoid disaster.
Can you make a market niche out of embracing the negative aspects?
Via Gizmodo.
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