If you can’t get enough of IKEA and its fast-fashion approach to furniture, check out the latest in its long line of feeder businesses: Mykea.
Joining the list of businesses focused on customising IKEA furniture, Dutch company Mykea lets consumers embellish items with their own photos.
In addition to offering adhesive coverings in a wide variety of designs, the company allows customers to upload a favourite photo to have it converted into a furniture sticker.
Mykea also offers a downloadable designer’s kit that lets customers create their own cover designs for sale through Mykea’s online shop. For every sticker sold, the creating artist receives 10%.
There are endless opportunities for those wanting to cash in on the customisation craze that has hit a vast array of products and services.
In addition to furniture, customised adhesive coverings could be applied to vehicles, stationery, surfboards and bikes – just to name a few. The Mykea model can be applied to other large brands in different sectors. Start-ups can win out by making it personal.
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.