Giving large brands the personal touch

If you can’t get enough of IKEA and its fast-fashion approach to furniture, check out the latest in its long line of feeder businesses: Mykea.

Joining the list of businesses focused on customising IKEA furniture, Dutch company Mykea lets consumers embellish items with their own photos.

In addition to offering adhesive coverings in a wide variety of designs, the company allows customers to upload a favourite photo to have it converted into a furniture sticker.

Mykea also offers a downloadable designer’s kit that lets customers create their own cover designs for sale through Mykea’s online shop. For every sticker sold, the creating artist receives 10%.

There are endless opportunities for those wanting to cash in on the customisation craze that has hit a vast array of products and services.

In addition to furniture, customised adhesive coverings could be applied to vehicles, stationery, surfboards and bikes – just to name a few. The Mykea model can be applied to other large brands in different sectors. Start-ups can win out by making it personal.