Amazon taps into daily deal site craze

Amazon.com has launched a members-only fashion website that will offer daily sales events to customers seeking discounts on designer clothes.

It joins a growing number of luxury-focused online retailers aimed at consumers using the internet and email to find great deals.

According to Amazon, www.myhabit.com will offer up to 60% off designer and boutique brands, while membership and shipping will be free.

Brands will include Elizabeth and James, Halston and Vera Wang, with Amazon promising to offer 360-degree views of items.

Recent data by internet marketing analyst firm Experian reveals visits by Australian consumers to sites offering a single product that changes daily rose by more than 1,000% in the year to May 21.

Experian’s Matt Glasner says by offering only one product per day, group-buying sites generate constant novelty from customers, describing it as “emotion-driven buying” as customers don’t want to miss out on a bargain.

As daily deal sites continue to gain popularity among bargain-savvy buyers, why not tap into a niche in the same way that Amazon has honed in on fashion?