Partner Content

If a startup owner has gaps in their legal knowledge or doesn’t have the time to brush up in order to achieve a basic understanding, what will this mean for the survival of their business?

The essence of any startup involves hard work, passion and creativity, but those factors alone are not enough to turn it into a successful business.
Translating your vision into reality takes thought, and pre-planning. A comprehensive plan will help you envision your growth potential, future business structure, product or service offering, your marketing approach, online presence and finances. It helps secure investors and funding, and reduces overall risk.

Many people are looking to build a prosperous, fast growth, online business. However there are a number of steps that need to be taken into consideration to empower e-commerce startups with the best chance of success.

With Australia’s franchising sector reaching 1,200 franchisors and 73,000 franchisees, the attraction of starting a business with experienced backing is growing.

For every chief executive officer or company director, there are countless positive moments to celebrate, but also some very difficult times to steer through.

When it comes to growing your startup’s customer base there is no one-size-fits-all approach.

Ten of Australia’s most innovative, up-and-coming start-ups came together in February 2014 to pitch their b2b ideas to the panel of expert investors.

Regardless of whether you’re a managing director of a Fortune 500 company or the founder of a start-up business, networking is essential to staying ahead in the current economic climate.

Franchising remains a fantastic avenue into business ownership for those who crave the brand recognition and practical assistance offered by an established company.

This year’s StartupSmart Awards saw a huge number of entries from web-based and IT start-ups, with five of the top 10 fastest-growing start-ups relying on technology in major way in their business models.

Social media is a relatively cost-effective tool that can not only complement your sales and marketing efforts, it can form an entire basis of a business, with several start-ups generating significant interest on social media before they’ve even launched.

Are you looking for marketing ideas for your small business? StartupSmart has compiled their 20 best tips on sales and marketing, from their team of business experts and Australia’s leading entrepreneurs.