This award celebrates a business that can inspire great marketing from others by demonstrating how it implemented creative marketing to launch new products, build brand awareness or find new audiences.
Our inaugural Smart50 Marketing Award winner is ethical skincare brand Botanicals by Luxe, a company driven by founder Bec Connolly’s expertise and passion for the industry.
Learn moreAcoustic Blinds and Curtains is the second window furnishing business that its founding team has started in the past five years, the first being printed roller blinds. Through industry experience, the founders identified there was a significant opportunity to in providing acoustic window furnishings — an underserved corner of the market. Acoustic Blinds and Curtains is focused on helping to solve the problem of noise pollution, which affects millions of people every day.
Botanicals by Luxe has been formulated by Bec Connolly, a skin therapist with more than17 years experience in the field. Connolly started the business in 2018 as she wanted to bottle her knowledge, education and experience in the skincare industry. The niche was to create a brand developed by an actual skin therapist, someone with a lot of passion and knowledge of all skins, ingredients and problems that customers face with their skin.
Motto is a clothing house with a full production and manufacturing facility in Melbourne. It releases about 20-30 new styles every week, 52 weeks a year. During the pandemic, there was significant change in its marketing approach, moving from a brick-and-mortar brand and building out an e-commerce division. Motto’s e-commerce now caters for 75% of company revenue and this approach is setting the future of the business.
