Is it Facebook for boring people? Or is it when friends link arms in a field? In actual fact it’s a little bit of both of those things and it’s also a great way to connect with aggressive marketers/self-promoters you’ve never met, will never meet, and probably should never meet.
ABOUT THE AUTHOR
News Editor
Eloise Keating is the news editor of SmartCompany and Inc Australia. Prior to joining SmartCompany, Eloise was news editor at Books+Publishing, the trade press for the Australian book industry. Eloise has degrees in media and communications, marketing and business management, and political science. You can follow her on Twitter at @ellykeating.
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