People

I came across an instructive example of what not to do with an online sign-up last week. This business made such simple errors, including on…

Having a goal and plan to get there is standard advice for those who want to achieve. As the saying goes, “Fail to plan, plan to fail”. …

Last week I spotted a special offer being promoted by a large electrical goods retailer, $1 delivery on small and portable appliances. G…

A while ago I watched an episode of The Price is Right, a game show where contestants guess the price of goods to win prizes, prizes, prizes…

Test match cricket intrigues me. In an age of fast-food convenience and short attention we have the equivalent of a slow-cooked meal that ca…

This weekend I visited a café famous for being one of the first to bring real coffee to Melbourne. But in my estimation, the business is su…

Just think, a jolly fat man in a red suit gets billions of people to spend billions of dollars on people they may only see once a year to co…

A service I really appreciate is when the business with which I have an appointment sends me a text message to confirm. For professional se…

As an infrequent visitor to the fruit and veggie market I can find it quite overwhelming. Stall after stall of similar stock, vendors sh…

I’ve been lucky enough to tour around the country with the CPA Congress in the past few weeks to talk about the application of behavioural e…

In the past week I’ve had two door knockers – those poor souls who have to go door to door to peddle their wares – attempt to win my bus…

You have spent hours hunting for the right frock, shoes, bag and hat. You’ve been primped, plucked and spray tanned, waxed and blow dried. Y…