People

Well, another social media site is taking the world by storm. This time it’s Pinterest, and it’s generating business press because of phenom…

Imagine you are watching a focus group. The topic is hygiene and in particular, how your gym can get people to wipe their sweat off the equi…

Is too much tennis barely enough? I have been pigging out on the Australian Open over the last couple of weeks, watching elite sportspeople …

What’s the cost of your favourite meal?  $10? $25? That is the question posed by WeFeedBack as part of a clever online App that turns c…

As we head into the Christmas break, I thought it would be worthwhile to note some of the books I have found most helpful on behaviour and b…

Just think, a jolly fat man in a red suit gets billions of people to spend billions of dollars on people they may only see once a year to co…

Retailers are doing it tough. Shoppers are coming in, speaking at length with the shop assistant about what the widget does and does not do,…

There has been quite a bit of press lately about the rise of private labels (house brands) in Australian supermarkets like Coles and Woolwor…

One of the biggest barriers to purchase is fear that you are going to miss out on a better deal. As consumers we sweat the price, wondering …

Business presentations. Hands up if you’ve ever sat through a dull, overly wordy Powerpoint presentation about which all you can remember is…

We have cars to expedite travel, video conferencing to facilitate remote meetings, microwaves to speed food preparation, computers to proces…

SmartCompany’s exploration last week of News Limited’s introduction of a paywall included my thoughts on how the newspaper giant could use b…