An IT company in the UK has had a good laugh at itself and gained plenty of online fans for a new video that parodies the corporate videos of technology companies, which perhaps take themselves a little too seriously from time to time.
Risual shows it can be good marketing idea to look on the lighter side.
ABOUT THE AUTHOR
Kirsten Robb is a former journalist at SmartCompany. Previously, she worked at News Corp as a property reporter for Leader Newspapers and the Herald Sun, and holds a Masters of Journalism at Melbourne University.
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