What’s in a name?

You don’t enjoy lunch by having a “Big Kroc”, even though Ray Kroc is the one really responsible for the McDonald’s burger you’re chomping into, not the McDonald’s brothers.

And you don’t slip on a gorgeous pair of “Tamara Mellons” to accentuate your calves, it’s Jimmy Choos the ladies desire, even though Tamara Mellon is the founder and driving force behind the Jimmy Choo company.

Even Betty Crocker wasn’t Betty Crocker! She was Marjorie Husted, and in this case Betty doesn’t even exist – the name just sounded “cheery”.

So just because you work under an organisation that sports another’s name or identity, be it a Harcourts, a Ford, an Ernst & Young or Jones Local Family Store – it doesn’t mean you can’t capture that branding and make it your own.

You can be Jill Jackson, the amazing agent who is the first thing people think of when they think “real estate” or “LJ Hooker” in your area.

You can be Tom Bakerson who buys the company “Smith Records” and takes it to the world by making it your own.

In short, anything’s possible under any name. Now I’m off to answer a call on my iJobs phone…

Kirsty Dunphey is the youngest ever Australian Telstra Young Business Woman of the Year, author of two books (her latest release is ‘Retired at 27, If I Can do it Anyone Can’) and a passionate entrepreneur who started at age 15 and opened her own real estate agency at 21. Currently Kirsty heads up www.reallysold.com the premium online copywriting site for real estate agents and is a co-director of Elephant Property www.elephantproperty.com.au Launceston, Tasmania’s only boutique real estate agency purely for investment property owners. Kirsty’s other ventures are outlined at her website www.kirstydunphey.com where you can also sign up for her newsletter.

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