How tech CEOs are redefining their role, luxury meets sustainability, and the real cost of NFTs

Capella Hotel, Bangkok. Souce: Screengrab from capellahotels.com

Every week, SmartCompany Plus brings you The Best of Everything, From Everywhere. This week, the pieces our team found the most interesting covered a purpose-built luxury sustainable hotel, Netflix’s new funnel strategy, and the real costs involved with NFTs.

Want to know how tech CEOs are redefining their role? Make sure to check out the third link.


Luxury hotel turns kitchen excess into healthy meals, bottle caps into prosthetic limbs

Great example of how you can plan a sustainable business, and use that core of sustainability to dazzle customers.


Digital NFT art is booming—but at what cost?

SmartCompany Plus gave you a cheat sheet on NFTs this week, but here’s the biggest issue complicating their rise.


How tech CEOs are redefining the top job

Cisco’s former CEO says that from 100 top executives, only one stayed relevant over five years.


Wondering why Netflix wants to stop password-sharing? It’s all about funnels

Is your marketing strategy based around funnels? This author argues that it should be.

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