How to market a business pivot

SmartCompany‘s startups and tech editor Stephanie Palmer-Derrien quizzes three business owners and experts on their stories of marketing a pivot during COVID-19.

So, you’ve changed up your business model. You’ve switched your offerings to respond to novel demands, you’ve upended your finances, restructured your team or taken to the digital realm in a way you never had before. But how do you communicate these changes to your customers — while bringing new customers in?

Panelists:

• James Morton, chief financial officer, Living Edge
• Laura Marinesco, director of public engagement, Maths Pathway
• Mel How, founder, The Cocktail Shop

Tune in to hear the panel share how they’ve marketed their business pivots this year.