How do you become an effective face of your brand?

How do you become an effective face of your brand? I have a vehicle servicing business and want to brighten it up a bit.

The short answer is don’t. Unless you are in the most charismatic 0.1% of the population I would resist putting your image on the brand.

It makes it much harder to scale a business, and have other people take pride in the business if they feel they are working for the man (any man).

People want to be their own boss. For this reason I can’t believe how many advertising agencies put their own name on the door.

Silly. It’s harder to build a replicable model and franchise.

Of course there are exceptions. Jim’s Mowing and Saatchi & Saatchi come to mind.

However, perhaps a stylised logo, or version of yourself, could warm up your brand but not indelibly link it to you.

If your vehicle servicing business is all about speed have a super quick stylised looking version of yourself.

If it’s about premium service, make it look highbrow, if you’re always available then an image holding a clock. And so on.

Draw attention to your point of difference, but don’t do it as an identifiable version of you – it just makes it tougher to grow the business.

Hope that helps.