This article first appeared on February 9th, 2012. I’m a woman attempting to break into a very male-dominated area – B2B electrical r…
This article first appeared on February 9th, 2012. I’m a woman attempting to break into a very male-dominated area – B2B electrical r…
This article first appeared on September 21st, 2010. I’ve just started up my business and realise the importance of making the right co…
The basics of a marketing plan are true no matter what kind of business you’re in. It involves the famous “Ps”, which help determine w…
This article first appeared December 22, 2011. I’ve just started up and seem to be working all waking hours (and some sleeping ones too…
Do you have any top interview tips for your first hires? I’ve never conducted an interview before. What are the main things I need to look…
I saw research that shows that female start-ups in the US raise less money than male ones. Does this gender gap exist in Australia, in your …
This article first appeared on October 28th, 2011. I have a limited marketing budget and am weighing up how I should spend my money. W…
The most important part of any business, no matter how big or small the business may be, is always sales. And the most important part …
This article first appeared on December 3, 2010. I’ve heard a lot about customer segmentation but I’m not sure how this really works….
This article first appeared on February 18, 2011. I’ve come up with a product that I want to commercialise – I don’t want to give t…
I’ve drawn up a marketing strategy for my business, which is a handmade arts and crafts retailer. I think I’ve identified the best…
I have a growing community of about 5,000 passionate fans of my business and the sports that we cover on our website and Facebook fanbase. …
