Mentor

I’ve had a few meeting with potential clients and I seem to get quite intimidated by them. They all work for huge companies and I’ve only ju…

Avoid rushing into top-to-bottom price cutting and focus first on thinking through a discount strategy.   Some discounts can come back t…

Don’t listen to anyone who tells you that business cards are passé. They’re wrong.   Business cards are something that we take for …

Are there any easy ways to ascertain how happy clients are with our services? Will they be bothered if we ask them lots of questions on how …

We’ve got a number of important clients who I handle personally.  I’ve recently taken on my first salesperson, who is fairly green….

Whether it’s from websites, social media, articles or magazines, it’s vital to glean as much information about your customers as possibl…

Part of our business has a consultancy role and if a client wishes us to work from their office we charge them airfares and accommodation. W…

I’ve been thinking about partnering with another retailer to offer combined deals for customers. What do I need to look for in a partner a…

Last week, I explained how events can benefit your business. Now, let’s look at what has to happen to make your event a success. This incl…

I’ve always been impressed by boutique style events that large brands put on to get customers onside – music, drinks, art, etc. Is it a …

Are good sales people born, or can they be made? Should I hire someone who doesn’t appear to be a natural salesperson in the hope they gro…

I’m looking to hire my first sales person and I don’t know quite what to look for. What qualities make a good salesperson for a small st…